英文促销信写作指南

促销的目的就是要卖出产品，那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢？下面就教你促销信的四步写法、打造 very attractive 的促销信。


To arouse attention

促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面这些开头是怎么写的：

1) Would you like to reduce your rising domestic fuel costs?

2) Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter?

3) Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed.